Chapter06
Setup Guides
Chapter 6 · How we run events
Setup Guides
A playbook for everything we build. Same measurements, same settings, same look, whoever is setting up. If you figure something out, write the recipe down so the next person doesn’t have to.
Setup standards
- Booth to backdrop
8 ft
Any closer and a white backdrop turns into a gradient.
- Aperture, booth
f/10
Repeatable looks come from repeatable settings.
- Zoom
Precise mm, every time
On white, zoom in a touch so the bottom corners don’t go gray.
- Backdrops
Steamed. Zero wrinkles.
Wrinkles are the fastest way to look like a rental.
- Cables
Custom length, taped, hidden
Zero visual clutter, zero tripping hazards.
- Stands
Flat base, never tripod legs
People run through random spots in your setup.
- Full-body portraits
8 to 10 ft of clean floor
In front of the backdrop, before anyone steps in.
- Proof
Photo and video of every finished setup
Required. Attach it to the event.
The recipes
The Portrait Booth
The core recipe. Eight feet, f/10, a measured mark, and light people can glow in. Find the wall, then the mark. A ~6-minute recipe for Hosts.
White Stretch Backdrop
A pillow-cover stretch fabric over a frame. Steamed on the frame, squared, then a corner check. A ~4-minute recipe for Hosts.
Velvet Backdrop
Our signature look. Sewn panels, steamed, no wrinkles, and a hairlight to make it a portrait shoot. A ~5-minute recipe for Hosts.
Headshot Studio
Key light on a boom, close and overhead. A second boom for the hairlight. AC power only. A mirror before the camera. A ~6-minute recipe for Photographers.
Roaming Photos, Fully Wireless
No power, no cables, no tape. Set up anywhere in the venue in minutes and move when the party moves. A ~3-minute recipe for Photographers.
Outdoors
Weight, wind, sun, heat, and signal. Plan for all five before you say yes. Ask the five questions on the planning call. A ~3-minute recipe for Hosts.
Kit Check, Before and After
Everything present, clean, charged, and tested at real distance before you leave. Packed the way it came when you are done.