What we did

At the 2024 SRS Distribution Las Vegas Bowl on December 27, Owens Corning’s theme was The Pink Panther Phenomenon, and the brief was simple: put the Pink Panther in front of as many fans as possible, under the hashtag #OwensCorningxLVBowl.

The photo booth

We ran the photo booth at the reception at House of Blues in Mandalay Bay and again at Fan Fest. Once the game started it went roaming: a photographer walked Allegiant Stadium with the Pink Panther, photographing fans with the field and the crowd behind them.

Photos and video

Bill photographed the welcome reception, Fan Fest and its bands, the coin toss, halftime, the trophy celebration and Owens Corning’s brand moments during the game, and delivered the high-res photos sorted into those moments. Ryan cut the highlight video, our team shot phone content for Owens Corning’s stories through the day, and the full set of photos and footage went to Owens Corning on a hard drive.

It was our fifth year in a row at the Bowl. Recaps from other years: 2021, 2022, 2023 and 2025.

Details