What we did

Owens Corning booked us for the International Roofing Expo in the West Hall of the Las Vegas Convention Center, January 20 to 22, 2026: two and a half days on the show floor, plus the contractor party at XS on the first night.

On the trade show floor

The shot list was close to the year before, with a bigger push on Owens Corning’s Titanium line and the More Than Just a Roof booth theme. We covered all of it: the walls with and without people, the ramps, the SureNail grip test, the VR training, the color pairing wall, reps with contractors, and the Learning Lounge talks and conference sessions.

The Pink Panther photo op ran every show day. On Wednesday we photographed the ARMA award presentations in the booth, and Owens Corning had its PR photos that night. The full set went back organized by day and activity about a week after the show.

The contractor event

Tuesday night Owens Corning took over XS at the Wynn for its contractors. We ran a photo booth with Owens Corning’s overlay that logged about 88 sessions, and a roaming photographer caught the dance floor and the Pink Panther making the rounds.

Owens Corning has already asked us back for IRE 2027. Earlier editions: 2024 and 2025. Four weeks later we were with the same team at IBS 2026.

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