What we did

Owens Corning came to the International Builders’ Show, February 17 through 19, 2026, with a booth built by The Taylor Group around whole-home building solutions: insulation, roofing, decking, and doors and windows, including the newly acquired Fleetwood Windows and Masonite Doors. The centerpiece was the SureNail Grip Challenge, a hands-on test of Owens Corning’s roofing technology, with the Pink Panther working the aisles all three days.

We covered three things for the booth: exhibit photography of the space empty and full, plus candids of the challenge, consultations and meetings; a highlight video; and a Pink Panther roaming photo op, with guests posing with the Panther on the expo floor.

The Taylor Group’s recap of the booth.

Details