What we did

Owens Corning brought us to the International Roofing Expo at the Las Vegas Convention Center, February 6 to 8, 2024, for two jobs: a photo op in the booth by day and a photo booth at the contractor event on the first night.

On the trade show floor

The Taylor Group built Owens Corning’s booth around a classic convertible from Graveyard Carz, and the car was the backdrop. We photographed guests in front of it, and every photo went straight to their email with Owens Corning’s #OwnTheStreet overlay. On Tuesday afternoon Mark Worman from Graveyard Carz came by for a meet-and-greet at the car, and the Pink Panther jumped into plenty of the photos.

We also covered the booth and Owens Corning’s seminars, and the photo op, booth and seminar photos all went into Owens Corning’s shared folder the week after the show.

The contractor event

Tuesday night, February 6, Owens Corning hosted its contractors at Intrigue Nightclub in the Wynn. We ran a photo booth in front of the club’s hedge wall with a second Owens Corning overlay (#OCatIRE) and GIFs. The club warned its Wi-Fi was spotty, so we brought our own hotspot and the photos still went out on the spot.

We’ve been back every year since: 2025 in San Antonio and 2026 in Las Vegas. The same Owens Corning team has us at the Las Vegas Bowl too.

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