What we did

Owens Corning’s Platinum Conference brings its top contractors together every March. In 2025 (March 17 to 18) the scope was the whole program: a photo booth for the contractors, roaming photographers through the sessions and the evenings, and full coverage of the conference itself, awards included.

The piece people remember came on the last morning. We cut a slideshow from the first two days of photos and it opened the keynote, so the room watched itself before the speaker walked out.

The booth logged 301 sessions. Award-winner photos were in Owens Corning’s hands within hours, and the full gallery followed in batches over the next two days.

Details