Porsche
Fash Bash at the DIA
Fash Bash is the DIA’s fashion-show gala, and we have run the booth there two years running. In 2023 the DIA booked the Portrait Booth directly for the night. In 2024 Porsche sponsored the after-party and its agency, Cramer-Krasselt, brought us back to represent the brand, with a hedge-wall scene and Porsche on every photo.
The DIA runs a tight room: setup waits until guests go up for the fashion show, then the booth opens for the after-party. Guests got their photos on their phones that night, and the sponsor got a cleaned guest-data spreadsheet the next morning.
A gala photo op has to look like it belongs next to the art. That was the brief, and that was the booth.
- Client
- Porsche
- Type
- Gala
- Location
- Detroit
- Date
- Aug 15, 2024
- Planner
- Cramer-Krasselt
Scope
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